1. Who is responsible for your information?

The Agronah entity responsible for the country and service you use ordinarily acts as controller for its own processing. The relevant entity is identified in applicable service or institutional terms. An institutional customer may act as an independent controller, or Agronah may process information under that customer’s instructions; the applicable agreement describes the arrangement.

Agronah connects farmers, cooperatives, buyers, agribusinesses, experts, service providers, institutions, and other participants through digital and climate-smart agricultural services.

2. Information we may collect

Depending on the service, we may collect:

• Identity and contact details: name, age or date of birth where needed, identifiers, profile photos, verification records, email, phone, address, language, and communication preferences.
• Farm and agricultural information: farm or plot location, crops, livestock, production, practices, images, pest or disease observations, storage, and logistics details.
• Account, device, and security information: AgronahID and account details, device and app information, IP address, session and security logs, and location where enabled and lawful.
• Marketplace information: listings, orders, messages, ratings, delivery, and disputes.
• Payment and finance information: transaction identifiers, payment tokens, bank or mobile-money details, ledgers, repayments, risk, and compliance information. Where enabled, payments may be routed through minaidaPAY and/or payment partners.
• Equipment and connected-device information: pump, sensor, irrigation, cold-room, telemetry, maintenance, and fault information.
• Consultation and professional-service information: questions, records, and follow-up relating to agricultural or animal-health services.
• Institutional and program information: cooperative membership, subsidy or grant participation, and authorized program reporting.
• Climate, carbon, and ESG information: farm practices, geospatial records, and measurement, reporting, and verification data where a service or program uses them.
• Support and communications: messages, complaints, help requests, surveys, and calls. We record communications only where permitted and with any notice or consent required by local law.

3. How information is collected

We collect information directly from you, through your use of Agronah services and devices, and from organizations or service partners involved in a transaction or program where permitted. We may also receive information from integrations you choose to connect, or from public or authorized sources needed for verification, security, or service delivery.

4. How we use information

We use information to create and secure accounts; provide marketplace, advisory, storage, logistics, PAYGo, payment, equipment, and institutional features; support weather, geospatial, farm, and professional tools; respond to inquiries and resolve disputes; maintain, improve, and secure our services and models; measure program, agricultural, climate, and service outcomes; meet accounting, tax, AML/KYC, sanctions, consumer, professional, and other legal obligations; send permitted service or marketing communications; and produce aggregated or de-identified analysis.

5. Legal bases for processing

The legal basis depends on your location and the purpose. Where applicable, it may include performing a contract or taking steps at your request before a contract, consent, compliance with a legal obligation, legitimate interests, protection of vital interests, public interest or official authority, or another basis allowed by local law. We rely on an additional lawful condition when processing information that local law treats as sensitive.

6. Sensitive information

Some information, such as precise location, identity documents, financial records, or information relating to animal or human health, may receive additional protection under local law. We limit such processing to the service purpose and use it only where we have a lawful basis and any required additional condition, notice, or consent.

7. AI, recommendations, and profiling

Automated tools may help prioritize support, identify agricultural conditions, detect fraud or security risks, make recommendations, or assess eligibility for credit or a program where those services are enabled and lawful. When an automated decision has a significant effect on you, we provide any notice, safeguards, explanation, and human review required by applicable law. Agricultural recommendations support decision-making and may need to be checked with a qualified professional.

8. When information is shared

We share information only as needed for a service, lawful purpose, or authorized instruction. Recipients may include Agronah affiliates and country entities; payment partners, banks, mobile operators, card or settlement providers; logistics, storage, equipment, IoT, and maintenance providers; cloud, cybersecurity, communications, analytics, and support vendors; agronomists, veterinarians, and other professionals you select or authorize; lenders, insurers, SACCOs, cooperatives, NGOs, or institutional partners where necessary and lawful; government bodies, courts, regulators, or law-enforcement agencies when legally required or authorized; carbon verifiers, registries, or program partners when you participate; and a successor in a business transfer subject to appropriate safeguards.

9. Sale or sharing of personal information

Agronah does not sell personal information by default. Routine disclosures to service providers, transaction partners, or regulated partners to deliver a service are not treated as a sale by default. If a local law defines sale or sharing more broadly and an Agronah activity falls within that definition, we provide required notices and any available opt-out or consent choices.

10. International transfers

Your information may be processed in a country different from where you live. Where a transfer is restricted, Agronah uses a transfer mechanism required by applicable law, which may include an adequacy decision, contractual safeguards, consent where valid, regulatory authorization, or an intra-group mechanism. Data-location settings may vary by country.

11. How long information is kept

We keep information only for as long as needed for the purpose for which it was collected, applicable legal requirements, contract administration, disputes, security, fraud prevention, accounting, tax, or a legitimate archival purpose. Retention periods depend on the service and country, and stricter local requirements apply where relevant.

12. Security

We use risk-based administrative, technical, and organizational safeguards. These may include access controls, authentication, encryption where appropriate, logging, backups, vendor controls, secure development, incident response, and least-privilege access. No system can be guaranteed completely secure.

13. Your privacy rights

Depending on your location, you may have the right to request information about, access, correct, delete, restrict, object to, or port your personal information; withdraw consent; opt out of marketing; limit certain sensitive uses; request review of certain automated decisions; or complain to a regulator. To make a request, email info@agronah.com and include your country and the Agronah service involved. We may ask for proportionate information to verify your identity and protect your account.

14. Children and young people

Agronah services are primarily designed for adults and organizations. Young people may use a service only through a lawful, supported program or with any required guardian authorization. We do not knowingly target children with advertising. Local age and parental-consent rules apply where stricter.

15. Location and geospatial data

Location and geospatial information may support farm mapping, logistics, delivery, equipment, weather, security, or fraud prevention. We collect precise device location only when needed for a service and where the device permission or another lawful basis allows it. You can manage device-location permissions in your settings.

16. Marketing and service communications

We send marketing communications only where permitted by law, using consent or another lawful basis where applicable. You can unsubscribe from marketing emails or request an opt-out at info@agronah.com. We may still send necessary transactional, service, safety, or security messages.

17. Cookies, SDKs, and external services

Websites and apps may use cookies, SDKs, or similar technologies for preferences, sessions, security, service operation, analytics, or communications. Available controls depend on the service and country; you can also manage cookies through your browser or device settings. External websites and integrations have their own privacy practices, so review their notices before connecting or using them.

18. Changes and contact

We may update this notice to reflect changes to our services, processing, or legal requirements. The version date above shows when this notice was last revised. Country-specific notices may add local entity, regulator, or service details where required.